BETH RICHARDS SS12

In the spring of 2011 Sekyiwa partnered with local designer, Beth Richards, for the debut of her eponymous luxury swimwear line.

Her responsibilities included the creation and implementation of the business plan and marketing strategy, and she also assumed the responsibility of key technical stylist and photographer for the Debut Season Look Book, and acted as an assistant stylist on all editorial work for the first season.

Concurrently Sekyiwa coordinated, managed and lead the inaugural sales push, negotiations, client relations initiative and landed the company's most significant sales partnership to date with the world's premier online luxury retailer, Net-A-Porter.